The title drove your attention, right?
I've seen it first on a road side billboard. One of those nice peace of southern humor used for advertising.
Dirty Dick's is a small crab house in Outer Banks, NC. It doesn't looks like much from the road, except for their sketchy slogans (another one - "If you never been to Outer Banx, you don't know Dick").
This clever and fun branding clearly works. I gave it a try. The place was packed and the food was great. After dinner I stopped by their store and bought a set of t-shirts, postcards and other merchandise - all featuring the "Dirty Dick's" theme in various ways. I probably spent on it all more than I spent on the dinner. And now my friends know about this place too.
This is a great example of viral marketing that uses good humor to deliver the message.
"Make your message fun" is our motto here, at TheoWorlds.com. Though we work in a different industry, and are more conservative with our jokes, I couldn't resist bringing you this example. I hope you found it entertaining.