Friday, August 31, 2007

"I got my crabs from Dirty Dick's"

The title drove your attention, right?
I've seen it first on a road side billboard. One of those nice peace of southern humor used for advertising.

Dirty Dick's is a small crab house in Outer Banks, NC. It doesn't looks like much from the road, except for their sketchy slogans (another one - "If you never been to Outer Banx, you don't know Dick").

This clever and fun branding clearly works. I gave it a try. The place was packed and the food was great. After dinner I stopped by their store and bought a set of t-shirts, postcards and other merchandise - all featuring the "Dirty Dick's" theme in various ways. I probably spent on it all more than I spent on the dinner. And now my friends know about this place too.

This is a great example of viral marketing that uses good humor to deliver the message.

"Make your message fun" is our motto here, at Though we work in a different industry, and are more conservative with our jokes, I couldn't resist bringing you this example. I hope you found it entertaining.


alpino said...

I got my crabs is a great idea because is an important things to many people , so I think that the same things happened with buykamagra and other some companies and factories.

Anonymous said...

I'm totally agree with this guy called "Alpino" about me, because we need more craps with viagra online will be an interesting way to read slogans. Can you imagine that? I do , and I think we can enjoy it.

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